Indie Dev

If the App Store were a library, the shelves would be rearranged every hour, the index would hide the best…

Bloggers don’t owe you coverage. They owe their readers value. Your job isn’t to persuade—it’s to package a story their…

What founders get wrong about app reviews Most founders treat reviews like a scoreboard. Reviews are a distribution surface and…

You’re not competing with other indie devs. You’re competing with attention. Most apps don’t fail because they’re bad; they fail…