- Stop Over-Engineering: A Minimal Architecture Pattern for Solo Devs
If you’re building apps alone, architecture can feel like a trap. On one side: the wild west. Everything talks to…
- Why Power Users Pay (and Casual Users Don’t)
Most apps chase features. The users who pay aren’t buying primitives; they’re buying outcomes at intensity. Power users hit a…
- Why Most Productivity Apps Feel The Same
Most productivity apps ship the same surface: lists, boards, tags, calendar, “AI assist,” and an inbox that slowly turns into…
- What Makes An App Review Trustworthy In 2026
With AI‑generated text everywhere, the only reviews that matter are the ones that help you predict outcomes. Trustworthy reviews are…
- The Real Difference Between Indie And VC Apps
It isn’t “big vs small.” It’s “which game are you playing?” Indie and VC apps operate under different goals and…
- Why App Store Discovery Is Broken
If the App Store were a library, the shelves would be rearranged every hour, the index would hide the best…
- How Indie Devs Should Approach Bloggers
Bloggers don’t owe you coverage. They owe their readers value. Your job isn’t to persuade—it’s to package a story their…
- What Founders Get Wrong About App Reviews
Most founders treat reviews like a scoreboard. Reviews are a distribution surface and a product signal loop. Done right, they…
- Why Indie Apps Fail Without Distribution
You’re not competing with other indie devs. You’re competing with attention. Most apps don’t fail because they’re bad; they fail…
