In-depth comparison of features, pricing structures, speed benchmarks, and team seat cost differentials.
Plausible is a lightweight and open-source website analytics tool. No cookies and fully compliant with GDPR, CCPA, and PECR. Made and hosted in the EU, powered by European cloud infrastructure.
Google’s flagship enterprise analytics platform. Powerful but notorious for steep complexity, cookie consent mandates, intrusive cross-site tracking, sampled data thresholds, and complex BigQuery exports.
Adjust your team size to estimate monthly and annual cost differences.
Note: Pricing calculates base published tiers with per-seat adjustments where applicable.
You save roughly 99% every year switching to Plausible Analytics.
Detailed side-by-side capabilities and infrastructure support.
| Feature Specification | Plausible Analytics | Google Analytics 4 |
|---|---|---|
| 1-Click Full Data Export data-ownership | Supported Direct CSV and API exports | Supported BigQuery streaming exports (paid) |
| 100% GDPR & CCPA Compliant compliance | Supported Fully hosted in EU / Germany | Not Available Multiple European DPAs have ruled standard GA non-compliant |
| Cookie-Free Tracking compliance | Supported < 1 KB script, no cookie banners needed | Not Available Requires invasive cookies and tracking consent banners |
| Custom Domain Support branding | Supported Proxy script via your own subdomains | Not Available |
| Full API & Webhooks developer | Supported Full Stats and Sites API | Supported GA4 Data API with strict quota tokens |
| Self-Hostable / Open Source infrastructure | Supported AGPLv3 licensed, runs via Docker | Not Available Proprietary Google cloud only |
| Unlimited Team Seats pricing | Supported Share dashboards with unlimited team members | Supported Unlimited Google accounts |
Official published tiers for Plausible Analytics and Google Analytics 4.
Starter (10k views)
monthly
Starter Annual (10k views)
annual
Growth (100k views)
monthly
Business (1M views)
monthly
Starter (10k views)
monthly
Starter Annual (10k views)
annual
Growth (100k views)
monthly
Business (1M views)
monthly
Standard (Free)
monthly
Analytics 360 Enterprise
monthly
Standard (Free)
monthly
Analytics 360 Enterprise
monthly
Key differences and migration facts founders ask about.
Plausible Analytics is an independent, agility-focused tool that emphasizes "Simple, privacy-friendly Google Analytics alternative", whereas Google Analytics 4 is a legacy enterprise platform designed around "Enterprise web and app analytics suite by Google".
Pricing depends on your team structure. Plausible Analytics offers pricing starting at $9, while Google Analytics 4 starts at $0. For growing teams, indie tools typically reduce total expenditure by 60% to 80%.
No, Plausible Analytics is a paid product with plans starting at $9/mo.
Teams switch to Plausible Analytics to eliminate enterprise bloat, gain sub-100ms interface responsiveness, benefit from transparent pricing without sales friction, and maintain full data ownership.
Try Plausible Analytics today and experience why modern fast-moving founders are leaving bloated legacy suites behind.